Brittany Shoot

Brittany Shoot

Journalist, writer, editor

Journalist for Fortune, Time, Centurion, Entrepreneur, Mental Floss, The Economist, The Guardian, and others. Writer for a handful of custom publications. Sometimes editor. Occasional ghostwriter.

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A new approach to clean water • Fortune

This billionaire wants to solve California's water problem.

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Surfing with... Shift co-founder Minnie Ingersoll •

Riding a wave of success with the used car marketplace’s chief of operations.

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Introducing: The Smart Vending Machine • Fortune

When technologists talk about the “internet of things,” those “things” are often pretty big: vehicles, factory machinery, even people. But sometimes the best use of connectivity is subtle.

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This woman-led startup is turning flight delays into cash •

The founder of is carving out a profitable niche helping airline passengers file claims.

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Furniture shopping with... Anna Brockway, co-founder of Chairish •

Hunting for home accents with the founder of vintage furniture marketplace Chairish.

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The company was in a death spiral. She brought it back from the brink. •

Penny Herscher could have retired early. Instead, she set out to save the business analytics firm FirstRain.

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New Timbuk2 CEO Patti Cazzato on her next chapter •

Veteran retail goods executive Patti Cazzato is stepping in as the 25-year-old company’s third CEO—and the first woman to lead the brand.

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How Sugru's inventor knew her idea would stick •

Entrepreneur Jane Ni Dhulchaointigh spent six years and 8,000 lab hours clinging to her dream of a moldable glue.

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CrossFit training with... Okta CEO Todd McKinnon •

Okta co-founder and CEO grabs the brass ring at work—and gymnastic rings at CrossFit.

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Moleskine turns the page with expanded brick-and-mortar stores •

Notebook purveyor expands retail space and inks new high-tech partnerships, and its CEO explains its relationship to Apple.

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Stowaway Cosmetics launches a 'right-size' line •

After raising $1.5 million, the “right-size” direct-to-consumer cosmetics startup launches.

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Hack these socks •

Hacking, crowdsourcing, and mobile bar code scanning? A young San Francisco startup hits all the right notes, but its final product isn't an app. It's a pair of socks.

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Flower Muse founders forsake funding, find a field of dreams •

Startup wants to be “the Zappos of flowers,” but this business is anything but delicate. Should FTD, 1-800-Flowers and others be worried?

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Music-minded Zinepak co-founders strike a chord •

With millions in annual revenue and no interest in investors, ZinePak shows its co-founders are the whole package.

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Trina Turk's color commentary •

Trina Turk talks color, e-commerce ahead of label's 20th anniversary.